“My work is a game, a very serious game”
- M.C. Escher

What is Tygron Serious Gaming?
Tygron is a technostarter located in Delft, near the TUD campus. We develop
computer games for more than just entertainment. Tygron’s games are mostly
aimed at training management skills, but use lots of gameplay elements from
entertainment games. We are looking for talented people who are looking for an
inspiring environment to work in.
For more info, visit http://www.tygron.nl.

SimPort
Tygron’s flagship product is the serious game “SimPort-MV2”
(http://www.simport.eu). This game is now ready for the international market
and is already in use at several large companies, operating world-wide. The
game is generating so much interest and enthusiasm that we plan to take it even
further in the future.
SimPort is a multiplayer game where a team of players has to create an extension
of the Port of Rotterdam. Players can see how their piece of harbour and the
choices they have made are developing through a 3D viewport of the area.

The assignment
At the moment Tygron does not have a clear marketing strategy or marketing
plan. In some respects it is still unclear where potential customers are and how
best to widely spread the product in the market. For this assignment we are
looking for a good bachelor student who can go out and get acquainted with the
market and implement strategic guidelines we lay out in cooperation with an
external marketing consultant. The focus will be on SimPort-MV2 and our future
flagship product, the Watergame. (http://www.watergame.nl).

Activities
To realise the above, a good literature-study, market study and related
documentation are important. You’ll be working independently, where we and
your mentor(s) will mostly set out the general direction. You will work out the
details needed for the strategy set up by the external marketing consultant. The
market study will focus on the different players, potential, trend, etc.
At Tygron you’ll become a full member of the team and we’ll also ask you to
help us support game-sessions with customers, which gives you the opportunity
to have a look into the world of serious games.
You will be working with us in our office in the building of YES!Delft at 145 Rotterdamseweg, Delft, The Netherlands.

Interested? Contact us and we’ll discuss it further.