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Conference for Game Developer, Producer and Publisher - May 26, 2008, Hall 4, exhibition grounds Messe Frankfurt Conference The GAMEplaces International Conference for Game Developers, Producers und Publishers concentrates on next generation game development and business development in a dynamically growing industry. The focus is on facilitating the transfer of knowledge and networking on an international level and encouraging co-operation across the industry. GAMEplaces International brings together established developers and known visionaries to talk about progress and challenges relating to technology, design, content creation and the economy of next generation games, focusing on the challenges of this industry with regards to business, vocational education and politics. The conference takes place for the second time and will again showcase some of the latest work of leading industry professionals. 2008’ Hot Topics Next Gen Development – PS3 / Xbox live / Wii PS3, xbox live and Wii are the currently the most challenging next-gen consoles in terms of content creation, development and programming. Well known professionals will show there latest work for PS3, Xbox live and Wii and talk about the special features of the platforms, their ‘pros and cons’ regarding game design and programming, the new requirements of the production pipeline set up (tools, development kits, middleware, external studio integration) and the submission processes between publisher, producer and developer. MMOGs MMOGs are the champion’s league in game development. The development of MMOs in Germany is – with a select few exceptions- still in its infancy, because of the high requirements on technology, experience and higher production costs. But once these hurdles are overcome there are two even more challenging points during the ongoing process of establishing and operating an MMO: The successful organization and management of virtual communities and virtual economies. Serious Games – Simulations / Management / Job Training Games aren’t just fun and entertainment, they can be much more! Games are enabling people to deal with complex and serious processes and help learning in a playful way to solve multilayered problems. Training simulators provide one of the best possibilities to improve and educate people on a range of different topics and allows visualizing and experiencing environments and situations in a wide variety of fields. Games with serious backgrounds are intended to provide an engaging, self-reinforcing context in which to motivate and educate the players. Using existing game software and infrastructure offers a wide range for new developments in civil applications and business processes (e.g. architecture, education, medicine). Roger Smith’s (USA) game impact theory proposes that there are five primary forces driving the adoption of game technologies for serious applications in a number of industries: Cost advantage of hardware platforms, sophistication of software applications, social acceptance of game tools, successes in other industries and innovative experiments in the adopting industry. That’s why the development and use of serious games are win-win situation for both sides: the game developer and contracting partners from businesses to the governmental agencies. Casual Games Casuals games are becoming more and more popular, because they are typically easy to learn with very simple rules or playing techniques, no prerequisite skills, playable with a small time budget and provide instant gratification. Casual Games are very interesting for small development studios, because they have comparatively low production and distribution costs. Usually they are aimed at a mass audience, but they vary in game design and target groups. Successful casual games stay in the market for a long period of time. Especially for PC focused development landscapes like the one in Germany or the Netherlands casual games provide an ideal escape route out of the declining retail PC market. And they offer multiple business models for the developer to try and make money from their work. Exhibition Space GAMEplaces International offers hardware, software and middle ware producers and game industry service providers the possibility to promote and show their products and services. GAMEplaces provides the right environment with selected target groups - high ranked people and decision makers from the game and communication industry. Networking GAMEplaces International is the perfect networking platform for developers, producers and publishers of the game industry. In additional, the conference set up and the facilities support this idea. Exclusive GAMEplaces Dinner The finishing highlight of the conference is the “Games and Politics” discussion with high ranked politicians and leading managers from the game industry, followed by an exclusive Dinner, by personal invitation only. The dinner guests get the possibility to exchange experiences and points of view about developments in the German and International games market. The dinner will be held in one of the finest dining locations in Frankfurt. Participation The attendance is free of charge, but registration is required. Organizers Frankfurt Economic Development GmbH, www.frankfurt-business.net Weber Networking GmbH, www.weber-networking.de Bundesverband Interaktive Unterhaltungssoftware e.V. – BIU, www.biu-online.de Official Partners Hessen IT by HA-Hessen Agentur, program of the Hessian Ministry for the Economy, www.hessen-it.de Consulate General of The Kingdom of the Netherlands, www.niederlandeweb.de Messe Frankfurt GmbH, www.messe-frankfurt.com Red Carpet Event GmbH, www.red-carpet-event.de hr-info, Frankfurt’s news radio station, www.hr-inforadio.de Gamesmarkt, Germany’s professional game magazine, www.gamesmarkt.de GEE, Germany’s lifestyle and gaming magazine, www.geemag.de Information, Registration & Contact www.gameplaces.de |
